In the online betting industry, competition is fierce. To stand out, bookmakers employ marketing strategies ranging from social media advertising to collaboration with influencers. This article examines how online bookmakers use digital marketing and the power of influencers to engage and retain their users, as well as analyzing the impact of these strategies on player…

In recent years, the online betting market with sites has been a hot topic for fans. The evolution of the sector has been driven by clear and strict regulation, user interest in digital gaming and a wide variety of options for betting on sports and other events. This article explores the current online betting landscape,…